Spring 2010 Class Schedule
Access all Student Blogs here: Blogs
See the latest blog posts here: Posts
| Date | Topic | Lab | Reading | Due |
|---|---|---|---|---|
| Jan 13 | Introduction to the Course | Creating your Blog & Really Simple Syndication (RSS) | Tips | |
| Jan 20 | Social Capital, Six Degrees, and Social Network Analysis | Track Traffic with Google Analytics | Reading | Blog Posting |
| Jan 27 | Open Innovation, Crowdsourcing, CRM, and Customer Support | Check Stats and Twitter Lab | Reading | Blog Posting |
| Feb 03 | Web2.0 & User Generated Content | Guest Speaker (Privacy) | Reading | Blog Posting |
| Feb 10 | Conversational Marketing CM activity | Which Label? and Yelp Lab | Reading | Blog Posting, Assignment 1 |
| Feb 17 | Mobile Social Networking | Mobile Lab | Reading | Blog Posting |
| Feb 24 | Niche Social Networks and Business Networking | Check Stats and LinkedIn Mini Lab and Facebook Advertising Lab | Reading | Blog Posting, Assignment 2 |
| Mar 03 | Virtual Marketing and Virtual Worlds | Business in the Virtual World | Reading | Blog Posting |
| Mar 10 | NO CLASSES | Spring Break | ||
| Mar 17 | Never Stop Marketing (Guest Speaker) | Dandelion Marketing Lab | Reading | Blog Posting |
| Mar 24 | Online Collaboration & Virtual Teams | Collaboration Lab | Reading | Blog Posting |
| Mar 31 | Job Search & Recruiting | Dandelion Marketing Revisited and The World of Widgets | Reading | Blog Posting |
| April 07 | Web Analytics | Ego Search and Search Engine Optimization | Reading | Blog Posting, Assignment 3 |
| April 14 | Social Media 3.0: What is Next? | A Final Look at Google Analytics and Dandelion Marketing Presentation Preparation | Reading | Blog Posting |
| April 21 | Return on Investment | Dandelion Marketing Presentations | Reading | Blog Posting |
| May 03 | No Class | No Lab | No Reading | Assignment 4 |
